The Impact of Consumer Purchase Intention and Halal Brand Equity on Halal-Labeled Instant Noodle Products in Indonesia

Purpose: This research aims to examine the impact of consumer purchase intention and halal brand equity from a perspective, namely image, perceived quality, satisfaction, trust, loyalty.
 Method: employs an online questionnaire collect data 210 respondents aged 17 above who have experience consuming halal-labeled instant noodles in Indonesia. Based on objective, it falls under basic research. type, causal approach, this is classified as quantitative Furthermore, elaborate relationships between loyalty, intention, equity. The theoretical model with hypothesized was developed tested using structural equation modeling procedure SPSS AMOS. 
 Result: findings indicate that image has significant positive influence intention. Similarly, loyalty satisfaction significantly positively influences equity, but relationship trust could not be established.